The Ladz: Week 8

Dead(Line) Ahead

As the deadline neared, we realised our allocation of jobs wasn't perfectly balanced. There were still quite a few backgrounds Halli had to do, and a lot of the scenes still required shading. I had finished my scenes and offered to shade in the leftover scenes (the first frames of these scenes were usually already shaded so I could simply replicate that).

I also began the brute work of compositing it all together. Camera pans, camera shakes and implementing the 2D and stopmotion assets took quite a lot of time and storage space!

I had been experimenting with augmented reality in Context of Practice, and the idea arised on how we could implement Days of Heinz Past in AR. We considered making a 3D model, rigging it to pop out of portal on the side of a bottle, but due to time constraints we stuck to using pre-existing animations, reformatted to fit the AR version. I had to redo the lip sync too and set the 'anchor' of the AR on the Heinz Ketchup bottle. Halli and I shot a little live action reenactment of the AR in a local supermarket:

What went well:

• Working together to help reallocate workload was done in time as there wasn't much last minute scrambling,
• I asked my team to animate and export assets keeping in mind that they were going to be composited in After Effects, so the assets didn't need much reworking,
• The AR aspect really sealed the deal and covered a lot of the criteria D&AD were looking for, as it was an innovative way to present and advertise the brand, plus my COP research really came in handy.

What could be improved:

• We underestimated the work needed to make a backgorund so we assigned Halli too many backgrounds (he was caught off guard with the workload too),
• The AR concept might've been rushes, but only the concept needed to be outlined for the brief.